To kick-off my blog, let's take a look at a worldwide view of Internet usage before jumping into Asia.
According to comScore:
- Search and social networking are the largest categories, but photos is growing fast (24% in 2010).
- Email and Instant Messages experienced negative growth.
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| Worldwide Internet Web Usage by Key Categories 2009 vs 2010 |
Taking a deeper dive into Hong Kong (where I belong):
- Comparing to the world, business/finance and news are key in HK.
- The top advertisers in Hong Kong (by ad spend) were Citicorp Group, American Express, HSBC, eTrade in 2010.
- Top advertising channels (by ad impressions) were Yahoo HK, atnext, Mingpao, Discuss and MSN in 2010.
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| Hong Kong Internet Web Usage by Key Categories 2010 |
Stay tuned for my next post...
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