Groupon's Global Footprint - Launched Gaopeng with Tencent in China

Groupon, which sells daily coupons for discounts on meals, spa visits and other local products usually expands into international markets by acquiring the largest local collective buying websites and renaming them under the Groupon brand. With this model, Groupon has entered Hong Kong, Taiwan, and Singapore. 

Yet Groupon entered China in a new fashion through partnership with Tencent and private equity firm Yunfeng Capital to form Gaopeng.com early 2011. 
According to the statistics of the Chinese Internet collective buying industry, by the end of 2010, there were 2,612 collective buying websites in China. Groupon's entry will make the competition in the nascent Chinese group buying market more intense.


Groupon Visitors - currently low in APAC, but growing fast.

• About 10 million online shoppers in China used Groupon-like sites in October 2010, up from only 5 million in July 2010, according to iResearch Consulting Group as reported by Advertising Age
• Most Groupon visitors came from Europe (52%), followed by North America (33%), Latin America (12%), then APAC (2%).  Source: eMarketer, comScore