Monday, April 25, 2011

Top Chinese Websites Web Traffic in March 2011

Let's take a look at top Chinese websites traffic in March 2011.
Source: comScore
  • Sina, Alibaba, Google.cn, MSN, Baixing are on the rise (growing 30%+ Y/Y)
  • Biggest losers (so far in March) are Kaixing001, 88DB, Tencent

Monday, April 18, 2011

China and Japan's Clones of Top US Sites

We always hear copycats of top US sites like Facebook in Asia.
Here's a short list of major China and Japan clones.


China



Japan




Comments?











Monday, April 11, 2011

Groupon's Global Footprint - Launched Gaopeng with Tencent in China

Groupon, which sells daily coupons for discounts on meals, spa visits and other local products usually expands into international markets by acquiring the largest local collective buying websites and renaming them under the Groupon brand. With this model, Groupon has entered Hong Kong, Taiwan, and Singapore. 

Yet Groupon entered China in a new fashion through partnership with Tencent and private equity firm Yunfeng Capital to form Gaopeng.com early 2011
According to the statistics of the Chinese Internet collective buying industry, by the end of 2010, there were 2,612 collective buying websites in China. Groupon's entry will make the competition in the nascent Chinese group buying market more intense.


Groupon Visitors - currently low in APAC, but growing fast.
  • About 10 million online shoppers in China used Groupon-like sites in October 2010, up from only 5 million in July 2010, according to iResearch Consulting Group as reported by Advertising Age
  • Most Groupon visitors came from Europe (52%), followed by North America (33%), Latin America (12%), then APAC (2%).  Source: eMarketer, comScore


Sunday, April 10, 2011

Geolocation Advertising - An Early and Fragmented market

Hope everyone had a great weekend! 
My first blog was a great turnout!  A big thank you to you all.
Based on popular request, I am going to focus on location-based advertising, sourced from eMarketer.


Geolocation 101
Geolocation today is all about the growing intersection between mobile, social and local. But increasingly it will become an important targeting mechanism across all media platforms and at every stage of the purchase funnel. The key reason: Location information provides insight into both place and context, including details about frame of mind and purchase intent. It thus enables marketers to deliver a compelling message, offer or reward when consumers are at or near their point of decision.


Geolocation Advertising Market Size and Projection
ABI Research predicted just $43 million in location-based advertising worldwide in 2010, yet spending will accelerate to reach $1.8 billion in 2015. 


Two Dominant Players and other Mobile Geoloaction Apps
1. Facebook Check-in, Places and Deals
2. Google localized searches; increasingly specific product information and Google map for locally targeted display ads; Google +1 (similar to Facebook's Like)






Marketing Spend Around Geolocation Examples
  • Starbucks partnered with foursquare to reward loyal customers who checked in frequently with discounts and non-monetary, special-offer incentives.
  • H&M worked with mobile social gaming platform MyTown to drive awareness of its products and engagement with the company’s “The Blues” promotion centered on the retailer’s blue-colored items.
  • Chili’s and TGI Friday’s launched location-based ad campaigns designed to entice customers into their stores.
  • ESPN launched city-specific local apps for Boston, Chicago, Dallas, Los Angeles and New York, and its Passport app for checking into specific sporting events.
  • Express launched a branded shopping app for iOS and Android devices in fall 2010 to direct relevant offers (known as “Proximity Perks”) to shoppers based on their location. It incorporates social commerce features, such as product reviews and barcode scanning to enhance the in-store experience

User Behavior: How US Internet Users Use Geolocation Mobile Apps



Thoughts?  What would you like to read next?



Thursday, April 7, 2011

Worldwide Internet Users Reach by Categories 2010

To kick-off my blog, let's take a look at a worldwide view of Internet usage before jumping into Asia. 

According to comScore:
  • Search and social networking are the largest categories, but photos is growing fast (24% in 2010).
  • Email and Instant Messages experienced negative growth.


Worldwide Internet Web Usage by Key Categories 2009 vs 2010


Taking a deeper dive into Hong Kong (where I belong):

  • Comparing to the world, business/finance and news are key in HK.
  • The top advertisers in Hong Kong (by ad spend) were Citicorp Group, American Express, HSBC, eTrade in 2010. 
  • Top advertising channels (by ad impressions) were Yahoo HK, atnext, Mingpao, Discuss and MSN in 2010.

Hong Kong Internet Web Usage by Key Categories 2010


Stay tuned for my next post...